In an increasingly competitive and fragmenting media marketplace, door drop marketing and leaflet distributions remain one of the most effective and efficient ways of talking to prospects, delivering terrific returns on investment whether used nationally, regionally or locally.
Established 19-years ago to enable clients to gain value-for-money with their budget and the best coverage of target markets, at The Letterbox Consultancy we have used our independence from media owners to build an enviable client base who all have one thing in common – the need to identify the best possible solutions from the different door drop options available and to maximise their ROI. Our independence also allows us to publish impartial news, statistics and advice on the state of the door drop industry.
A visit to our News page will reveal several sub sections packed with door drop related articles, including Guest News from leading figures in the world of marketing; Graham’s Blog; our monthly newsletter and weekly Royal Mail door-to-door updates. So keep up-to-date with industry trends, opinion and news by regularly paying us a visit.
Door Drop Targeting
While door drop marketing is still able to deliver leaflets on a mass scale, it has also evolved into an industry with increasing sophistication in targeting households using MOSAIC and other data tools. The Letterbox Consultancy has been one of the drivers of the use of household analysis and our development of SMART-Drop™ in 2010 has taken targeting to a completely new level.
- If you are an existing user of door drop marketing and are looking for a fresh perspective on this medium and targeting, contact us now – we regularly provide clients with opportunities they previously did not know existed through existing or previous suppliers.
- If you are a lapsed user of door drop marketing who needs their confidence in the medium to be restored, contact us now to discuss how a test can be incorporated into your next marketing plan.
- If you are new to door drop marketing and need independent advice on how to use the medium to maximise your message, you should not hesitate in contacting us right away to find out the very best ways to reach your target audience.