Neal Dodd

Door Drop Recall Study – Results Available

25 April 2019

The Letterbox Consultancy today publishes data relating to the recall of door drop items, comparing same day backchecking processes against one and two week checks. This research has been conducted in a controlled test environment with the following details: Distribution of two different leaflets, at different times and to different households – carried out by […]

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Royal Mail Leaflet Distribution news

8 April 2019

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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If I dropped a £10 note through your letterbox, would you notice?

19 March 2019

I increasingly hear criticisms from marketing folk about the limitations of what one might refer to as ‘traditional channels’, with some rather bizarre myths thrown into the mix. “I just throw leaflets that come through my door away without looking at them” Along with spurious claims about people no longer watching TV adverts nor noticing […]

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JICMail – new case studies available

19 March 2019

It is now little over a year since JICMail was launched and recent developments include some new door drop case studies, a data visualisation tool and an event to showcase how planners are using the new system. JICMail is a mail media metric that provides audience numbers and planning metrics for agencies considering door drop […]

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The hidden impact of door drops

20 February 2019

A fairly typical approach to door drops and advertising in general is to run a piece of activity, including a response mechanism, then collect together all of the responses and make a judgement about how each channel as performed. Does that tell you everything you need to know about how the channel has performed? I […]

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DMA Award Winning Campaign!

29 January 2019

In December 2019 the DMA held their annual awards ceremony and we’re delighted that a campaign The Letterbox Consultancy helped plan and implement won the top award in the door drop category. Huge congratulations go to Blue Chip Marketing and Essity Ltd for the campaign, alongside promotional agency Umbrella. The door drop involved distribution of […]

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Crisis UK – ‘What prompted you to support us?’

4 January 2019

Attributing response remains a great challenge. Understandably, marketers want to know which channels are working for them and where their media spend will be most effective. There is no quick and easy answer, but I worry about the dangers of isolating media channels when doing so. As a case in point, I’ll take you through […]

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Royal Mail Door to Door Price Increase

4 January 2019

Royal Mail Door to Door have announced a price increase to their rate card prices, taking effect from 25th March 2019. There is a window of opportunity book at current rates – ending on Friday 1st March 2019. Bookings may be made for distribution up to 13 months in advance. We would therefore recommend that […]

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Royal Mail Leaflet Distribution news

29 October 2018

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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DMA Door Drop Nuts and Bolts Event

25 October 2018

The DMA have recently announced the creation of a Door Drop Hub, working with direction from the Print Council, which I am pleased to be part of. We have put together a door drop ‘nuts and bolts’ event, which will be an 8-10am session on 28th November 2018, at the DMA House in London. The […]

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