A leaflet can get you to the final of Britain’s Got Talent!

by graham on 03/06/2011

11 year old James Hobley qualified for the final of Britain’s Got Talent this week, and his journey on the road to dancing stardom all started thanks to a leaflet put through his parents’ letterbox.

Before his first audition, James and his mother spoke of their initial decision to visit a dance event, citing a ‘flyer through the door’ that acted as the catalyst.

Since then, James has developed his dancing skills to such an extent that he has sailed through to the Britain’s Got Talent live final this Saturday.

For footage of James’ interview and first audition, click here.

Research continues to tell us that door drop marketing generates the best consumer recall and response rates – whether that be for a promotionĀ on baked beans at your local supermarket, or a new career that potentially leads to the Royal Variety Performance!

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– who has written 60 posts on Letterbox Consultancy for Door Drop Marketing.

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