Door Drop News

Please come back from time-to-time to catch up on all that’s news in door-to-door distributions and availability. Use the drop down menu under NEWS to go directly to Guest News, Opinion and Royal Mail Door Drop News.

JICMail – new case studies available

19 March 2019

It is now little over a year since JICMail was launched and recent developments include some new door drop case studies, a data visualisation tool and an event to showcase how planners are using the new system. JICMail is a mail media metric that provides audience numbers and planning metrics for agencies considering door drop […]

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More than ‘just a distribution company’!

11 March 2019

I’d like to think most of the clients on behalf of whom we plan and implement door drop activity are appreciative of the science behind the planning process. The fact that we enjoy so many long term relationships, whether they are an agency of any description, printer or any sort of “middle man”, even clients […]

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Why does my door drop volume keep changing?

4 March 2019

A commonly asked question by clients, particularly those who repeat the same door drop coverage within weeks/months of their last drop. There are a number of reasons, which can vary by final mile supplier. From both a Royal Mail door to door and team distribution perspective, new builds are an obvious change. Once new housing […]

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The hidden impact of door drops

20 February 2019

A fairly typical approach to door drops and advertising in general is to run a piece of activity, including a response mechanism, then collect together all of the responses and make a judgement about how each channel as performed. Does that tell you everything you need to know about how the channel has performed? I […]

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Three Creative Reviews!

8 February 2019

Every now and again, a door drop item arrives through my letterbox which prompts me to write a creative review, probably with a consumer bias, but also as a door drop expert. Well in the last couple of weeks, three have arrived, so here goes! Argos – the leaflet arrived on Friday February 1st, for […]

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Volume Blog – 2018 Summary

4 February 2019

Our door drop volume monitor in Cheshunt reveals an average weekly receipt in 2018 of 5.5 items, a drop from 2017’s 6.3, itself a drop from 7.3 in 2016. That has surprised us in comparison to our trading record as a company, which has seen us continue our year on year growth over that period, […]

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Royal Mail Leaflet Distribution news

4 February 2019

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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DMA Award Winning Campaign!

29 January 2019

In December 2019 the DMA held their annual awards ceremony and we’re delighted that a campaign The Letterbox Consultancy helped plan and implement won the top award in the door drop category. Huge congratulations go to Blue Chip Marketing and Essity Ltd for the campaign, alongside promotional agency Umbrella. The door drop involved distribution of […]

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Royal Mail Leaflet Distribution news

7 January 2019

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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Crisis UK – ‘What prompted you to support us?’

4 January 2019

Attributing response remains a great challenge. Understandably, marketers want to know which channels are working for them and where their media spend will be most effective. There is no quick and easy answer, but I worry about the dangers of isolating media channels when doing so. As a case in point, I’ll take you through […]

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