Compelling research, Royal Mail price hikes & a SMART-Drop update

by graham on 23/08/2011

** This is an extract from The Letterbox Consultancy newsletter – to be sure of receiving future copies, please contact us today **

British Population Survey

The BPS Door Drops & Consumers – Engagement Report Q2 2011 is now available.

The charts provide an up to the minute picture of how door drops sit compared to other marketing channels and how they relate to product sectors.

Comparisons between door drops and other media are measured in terms of receipt and the acceptability of receipt, but perhaps more importantly, the propensity of consumers to respond to door drops and actual response levels.

Particularly if you are involved in the marketing of clothing, travel, holidays, DIY, gardening and banks, click this link urgently for full information on this report!

Royal Mail price increases

Royal Mail announce a hike in prices, effective 17th October 2011.

For volumes under 200K, there is no change to the prices introduced in April 2011. Above those volumes, charges will increase, with Bands A, B & C (the cheapest bands) all reflecting increases, while Bands D & E remain the same.

A new Band F will be introduced, which carries a 10% premium on the 243 most popular sectors.

The increasingly popular Late Sales service at discounted rates will be scrapped.

The New User offer will remain at current rates.

Until October 10th, we can however complete the booking cycle for you at current rates and still use the Late Sales service. If you are looking at door drop activity before the end of 2011, contact us now for a chat about your options.

The new rates will only apply to April 2012, when they will be further reviewed. Royal Mail are apparently proposing some new incentives, but we may not hear about these before October.

UK Door Drop Industry Data

The Direct Marketing Association 2010 Door Drop Volume and Expenditure statistics can be downloaded by clicking here.

Top line information shows a small increase in volumes delivered in comparison to 2009, with expenditure similarly increased, although the weekly average of items delivered per household remained constant at just 5.8.

The fact sheet is packed with interesting information about trends and is well worth reviewing.

SMART-Drop’s continued development

The offer we made in our June newsletter to provide speculative proposals for comparison with other door drop suppliers has produced some interesting results. 

The newsletter has prompted a series of presentations and meetings with clients and/or their agencies, resulting in their having a much greater understanding of SMART-Drop’s key strengths and benefits.

Such meetings have also allowed us to correct some of the negative comments made about the service by some suppliers to clients and agencies.

It has also allowed clients and agencies to think outside the box about how to implement door drop activity.

So here’s a repeat of our four step offer!  

1) The next time you are planning door drop activity, involve us from the outset.

2) We will review all of the standard door drop options available to you and in addition, if we feel that sub sector targeting adds value to the door drop proposition, wholly or partially, we will advise you accordingly.

3) By return, you will receive a bespoke proposal driven by your campaign objectives.

4) Once appointed by you, we will handle all aspects of the campaign from start to finish and will be available at any time to provide further assistance.

For further general information, feel free to browse the SMART-Drop section of this web site, and to contact us for more information.
Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to contact us today.

This article was written by...

– who has written 60 posts on Letterbox Consultancy for Door Drop Marketing.

Contact the author

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: