SMART-Drop

by on 13/06/2010

A month on from our launch seminar in London, numerous meetings and presentations have been held with clients and agencies, discussing test projects, providing exploratory data and re-presenting SMART-Drop™ to interested parties.Last month I reported that the majority of the immediate requests we had received for meetings and data were from clients who would either be first time users or potential returnees to the medium.

A month on that is still true to say, but increasingly we have been approached by existing Royal Mail door drop users. Wastage is a big issue for some of these clients, but there is also an obvious concern about Royal Mail’s lifting of the item cap, which now sees them carry 4 items per week per postal sector – with the possibility of that increasing still further (see below).

SMART-Drop’s™ two key benefits – improved coverage of the primary target market and reduced wastage levels are without doubt still the two motivating factors generating interest.

If you are currently planning Royal Mail activity for the Autumn or Winter periods, why not add in a SMART-Drop™ test?

It has also already been drawn to our attention that some competitors are attempting to belittle the value of SMART-Drop™.  In discussions with the clients who have brought this to our attention, it is quickly evident that these competitors base their claims on the historical availability of free newspaper sub sector distribution and don’t fully understand the SMART-Drop™ proposition.

To make your own mind up, we would invite you to request an in-house SMART-Drop™ presentation, or if you would just like more information, please give either Neal or myself a call.

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– who has written 52 posts on Letterbox Consultancy for Door Drop Marketing.

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