Graham Dodd

Door drop planning – distance or drive time or nearest?

26 January 2018

Distance, drive time or even “nearest to” briefs, are a crucial element of planning door drop campaigns for clients looking to support and drive traffic into their locations. Major High Street retailers are obvious major users of this type of planning, but it equally can apply to many other business sectors. Theatres, pubs, dentists, estate […]

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End of 2017 Volume Blog

12 January 2018

The end of 2017 generated a final weekly average of 6.3 items received during the year. Of the 328 items distributed, Royal Mail D2D delivered 89 (a weekly average of 1.7), whilst local teams/distributors delivered 232 (4.5 per week). The remaining 7 items were delivered by free newspapers early in the year, but we no […]

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Royal Mail Door to Door price increase

4 January 2018

Royal Mail door to door have announced an increase to their door drop charges. Charges for any distribution starting on or after Monday March 26th will increase, but as in previous years, there is a window to avoid the increase by booking before Friday March 2nd. RM D2D rate card assigns the 9,343 postal sectors […]

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A New Year, a new look to TLC!

3 January 2018

May we start by wishing you all a very Happy and Prosperous 2018. And also thanks to the many clients we worked with in 2017, helping to make the year a real success for The Letterbox Consultancy. Our continued growth was due to a combination of several major new business wins, whilst both maintaining and […]

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Door drop planning tips – timing

8 December 2017

I’d started writing a blog about door drop timings, when on Black Friday, a BT Infinity leaflet fluttered through my letterbox along with my mail. Nothing stunningly unusual about that, BT are quite regular door drop users. What caught my eye was the leaflet headline “Save up to £400 in our Black Friday event. No […]

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Door drops are not dead either!

24 November 2017

There has recently been a proliferation of LinkedIn posts claiming direct mail is not dead, it works well with email and/or is great for catalogues. The volume of posts was undoubtedly generated because for so many contacts in my network direct mail is a business area, but even so! So, let’s redress the balance. Door […]

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Door drops and GDPR; threat or opportunity?

8 November 2017

2018 and GDPR are on the horizon. You are no doubt already constructing marketing plans for next year and particularly if one to one communication strategies are under threat, door drop could be a solution. But how recent is your door drop knowledge? Are you aware there are five, final mile delivery opportunities for unaddressed […]

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You’re paying how much? – October 2017 update

24 October 2017

Probably my most popular blog in recent years, but has the situation changed and if so, how? In the original blog, I set out to explain that in my opinion, you could not buy solus door drops at £40.00 per 1,000 – or even less – and expect them to really work. It’s still a […]

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Door drop volumes – 2017

6 October 2017

9 months of the year completed, so time for a quarterly door drop volume update. At the start of July when we published our 6 month review, our weekly volume was recorded at 7.3 items per week, but it would be only natural to expect a decline over the summer; precisely what has happened. We […]

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How can you prove my door drop has taken place (part 2)

8 September 2017

Last week I published a blog on how door drops are verified. Within the copy I referenced control cells, where perfect distribution does not necessarily generate perfect recall, which prompted some emails asking me to explain what precisely I meant. It’s quite simple really. Walk down a road today and put a leaflet, magazine, newspaper, […]

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