Graham Dodd

Door drop creativity

8 November 2019

The success of any door drop campaign depends upon a number of variables, but creativity is very definitely one. We are commonly asked to provide creative guidance by new clients and are always happy to oblige, though we don’t consider ourselves as experts. There are of course some basics in terms of good quality paper, […]

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Happy Birthday to the Postcode!

11 October 2019

October 2019 is the 60th anniversary of the birth of the humble postcode. I’d wager most, if not all of TLC’s clients and LinkedIn readers viewing this post, have never booked any door drop activity without using postcodes? But it hasn’t always been like that! Only if you are as old as me, are you […]

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Are you really getting what you are paying for?

6 September 2019

A while back, we received an unprompted email from a media agency offering us a range of dates to visit them and present our door drop services. Recognising them as an existing user of the medium, on what we believed to be a reasonably substantial basis, we were a combination of excited, confused and cautious. […]

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DMA Door Drop Review – Part 2

16 August 2019

In our April door drop volume blog, we revealed an average just exceeding 6 items a week had been received in the first 3 months of 2019. We also predicted that when the DMA published its annual volume statistics in the summer (now available through us if you would like a copy), for the first […]

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DMA Door Drop Review – Part 1

28 June 2019

Last week, the DMA released the 2019 Door Drop Industry Report, which reflects on the 2018 market volumes, spend and weight. If you would welcome sight of the report, please contact Graham, Neal or Cigdem for a copy. In this review, we take a look at GDPR and its impact on the industry since its […]

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Recall study – expectations vs reality

2 May 2019

Recently we declined an opportunity to tender for a local authority’s door drop requirements, because payment was performance related. We chose not to participate because the concept is fundamentally flawed and does not necessarily reflect the quality of the service provided. But how do you prove that to a client who from the outset includes […]

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A major step forward for the door drop industry

12 April 2019

Over the decades I’ve worked in the door drop industry, I’ve seen many changes. The marketing world itself has changed hugely in that time, but despite the best efforts of scaremongers and doom merchants, the facts are that billions of leaflets are still dropped through letterboxes every year. Years ago it was commonly dubbed a […]

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Door drop performs well in difficult times

3 April 2019

You may recall that our volume summary for last year revealed a fall from an average of 6.3 items per week in 2017 to 5.5 items in 2018. All market sector volumes were down. On the surface, a slightly depressing analysis, perhaps fuelled by Brexit worries and concerns. What would 2019 bring? Well Brexit worries […]

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More than ‘just a distribution company’!

11 March 2019

I’d like to think most of the clients on behalf of whom we plan and implement door drop activity are appreciative of the science behind the planning process. The fact that we enjoy so many long term relationships, whether they are an agency of any description, printer or any sort of “middle man”, even clients […]

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Why does my door drop volume keep changing?

4 March 2019

A commonly asked question by clients, particularly those who repeat the same door drop coverage within weeks/months of their last drop. There are a number of reasons, which can vary by final mile supplier. From both a Royal Mail door to door and team distribution perspective, new builds are an obvious change. Once new housing […]

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