How will you engage with your target market in a crucial Autumn period? In 4-months time surrounded by family and friends, possibly with snow on the ground, we will be in the midst of the Festive Season. Before then, we need to navigate what for many will perhaps be an even more important trading period … Read more How will you engage with your target market in a crucial Autumn period?
DMA Door Drop Marketing Industry Report Last week the DMA released the 2019 door drop volume and spend statistics and the full report is available to download here. It’s an important factor in tracking door drop marketing progress. Headline fact in relation to door drop weekly receipt is a small fall from 3.8 to 3.3 items, … Read more DMA Door Drop Marketing Industry Report
Do door drops have increased appeal during Covid? Door drops should be uppermost in many advertisers minds as a result, particularly if other posts suggesting consumers are suffering from digital fatigue are to be believed. But with no stampede in sight in terms of a return to office life and possibly more stay at home … Read more Do door drops have increased appeal during Covid?
Intrusive, but just how memorable? The door drop industry has for many years, rightly positioned itself as an intrusive medium. After all, whether you are at home at the point of delivery, or return after distribution has taken place, you will need to pick everything up off of your doormat. A consumer’s next actions may … Read more Intrusive, but just how memorable?
Door drop volumes – 2020 July has, for years now, seen us publish our 6 month door drop volume review. Within the review we look at market volumes, market share and business sectors based upon our own analysis. The DMA’s 2019 report is due to be published in August and my guess is that volumes … Read more Door drop volumes – 2020