Graham Dodd

Door Drop Volumes – 5 year report

10 February 2020

Whether you are an existing user of door drops, returning to the medium, or thinking about testing the medium for the first time, there are few informative industry touchpoints to engage with. The Letterbox Consultancy’s new 5 year door drop report, unique in format and content, will offer you opinion on subjects not covered by […]

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The Arthur Thompson Memorial Award winner

24 January 2020

So, yesterday saw TLC’s first major milestone of the year; my being honoured with the Arthur Thompson Memorial Award. I’m very proud to become just the seventh recipient since the award’s inception in 2007. The award was created to mark Arthur’s passing and recognise his immense contribution to the growth of the door drop industry […]

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Could Partially Addressed Mail be an option for me?

26 November 2019

Partially Addressed Mail hits the headlines on almost a daily basis at the moment. But what is PAM in the first place? Here is the definition on Royal Mail’s website (where there is also other useful information) – Partially Addressed Mail is for advertisers prospecting to new customers. Instead of addressing a mailing item to […]

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Door drop creativity

8 November 2019

The success of any door drop campaign depends upon a number of variables, but creativity is very definitely one. We are commonly asked to provide creative guidance by new clients and are always happy to oblige, though we don’t consider ourselves as experts. There are of course some basics in terms of good quality paper, […]

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Happy Birthday to the Postcode!

11 October 2019

October 2019 is the 60th anniversary of the birth of the humble postcode. I’d wager most, if not all of TLC’s clients and LinkedIn readers viewing this post, have never booked any door drop activity without using postcodes? But it hasn’t always been like that! Only if you are as old as me, are you […]

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Are you really getting what you are paying for?

6 September 2019

A while back, we received an unprompted email from a media agency offering us a range of dates to visit them and present our door drop services. Recognising them as an existing user of the medium, on what we believed to be a reasonably substantial basis, we were a combination of excited, confused and cautious. […]

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DMA Door Drop Review – Part 2

16 August 2019

In our April door drop volume blog, we revealed an average just exceeding 6 items a week had been received in the first 3 months of 2019. We also predicted that when the DMA published its annual volume statistics in the summer (now available through us if you would like a copy), for the first […]

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DMA Door Drop Review – Part 1

28 June 2019

Last week, the DMA released the 2019 Door Drop Industry Report, which reflects on the 2018 market volumes, spend and weight. If you would welcome sight of the report, please contact Graham, Neal or Cigdem for a copy. In this review, we take a look at GDPR and its impact on the industry since its […]

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Recall study – expectations vs reality

2 May 2019

Recently we declined an opportunity to tender for a local authority’s door drop requirements, because payment was performance related. We chose not to participate because the concept is fundamentally flawed and does not necessarily reflect the quality of the service provided. But how do you prove that to a client who from the outset includes […]

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A major step forward for the door drop industry

12 April 2019

Over the decades I’ve worked in the door drop industry, I’ve seen many changes. The marketing world itself has changed hugely in that time, but despite the best efforts of scaremongers and doom merchants, the facts are that billions of leaflets are still dropped through letterboxes every year. Years ago it was commonly dubbed a […]

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