Marc Michaels

TESTING, TESTING, 1 2 3 4

23 October 2012

During my 26 years in Government communications, one of my favourite conversations with a client went as follows: ME: Based on my experience of similar activity and the media consumption of the people we’re after, I’d would like to ‘borrow’ a tiny part of your massive TV budget to test some inserts in certain magazine […]

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In an increasingly virtual marketing world, is there still a place for the physical?

16 April 2012

“DOOR DROPS? – that’s the printed stuff that falls on your mat – isn’t it? “Not very ‘now’, not very ‘social media’. “Why on earth are you doing that?” So we ask, in an increasingly virtual marketing world, is there still a place for the physical?

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