Rick Pullan

FMCG SMART-Drop case study

26 June 2013

The brand need New Covent Garden Soup is a premium quality soup made fresh every day and distributed for our delectation through your favourite supermarkets. There are 29 original recipes, carefully crafted in the Soup’s kitchen by expert cooks, that are packed full of flavour with healthy, natural, tasty ingredients. Although they invented the category, […]

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The Secret Traction Leverage of Door Drop Marketing

14 February 2012

In my last article I postured that for any consumer brand selling through intermediaries to target households in the UK there is no better targetable, cost efficient medium than door drop marketing…or what I call ‘direct promotional advertising’, particularly if you use SMART-Drop’s finer targeting functionality.

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Are Door Drops Above-the-Line or Below-the-Line?

14 February 2012

A prospect client asked me a really interesting question last week. “Are door drops above-the-line or below-the-line?”

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