Breaking news – Royal Mail reduce Week 2 pricing

by Neal Dodd on 19/02/2020

In a significant change to its booking policy, Royal Mail door to door have revised their 2 week booking charge.

Week 2 refers to bookings made at short notice, to start two weeks notice. For example, today (Wednesday 19th February), a week 2 booking would be for w/c 2nd March.

This is one week sooner than the standard product.

Historically, the service carried a 25% surcharge on rate card, but, for a one year trial period, this has now been reduced to just 10%.

Bookings must still adhere to the central depots bulk delivery deadline of 6 days in advance and there is a minimum spend threshold, but this is great news for door drop users making last minute decisions to engage with their target markets.

Even with the surcharge, the rate per 1,000 will not be dissimilar to a realistic team solus price, but provides access to a more efficient door drop service, with greater depth of coverage, particularly in the more rural areas.

Royal Mail’s normal 6 day, Monday – Saturday distribution period still applies and users are pretty much guaranteed any volume can be dropped in 6 days, which is not always the case with team distribution for larger, localised volumes.

TLC can of course provide this revised Royal Mail service to you (alongside the standard service), further endorsed by our planning and targeting services, so feel free to contact us about this at any time.

TLC Comment:

TLC believe this policy change will particularly benefit clients with localised distribution requirements where volumes are in excess of 12,000 items.

Many business areas effectively making last minute decisions to use door drop to promote their services, are generally forced to use team solus or shared services to complete the activity.

These options may well be able to cope with many such requests, but to overcome issues such as no team availability, a distribution volume too great to complete in one week and avoid distribution overruns due perhaps to weather delays or other operational issues, the Royal Mail D2D service now offers a real opportunity for existing and new users to access the service with shorter lead times.

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– who has written 101 posts on Letterbox Consultancy for Door Drop Marketing.

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