Door Drop News

Please come back from time-to-time to catch up on all that’s news in door-to-door distributions and availability. Use the drop down menu under NEWS to go directly to Guest News, Opinion and Royal Mail Door Drop News.

Do you think people remember your advertising for long?

7 May 2019

When building your media plan and deciding upon which channels to use, you will inevitably be considering the immediate response that you’re likely to see. But have you considered the after effects of that activity and how your channel choice will have lasting effects for your brand? Whether you’re choosing to place an advert on […]

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Recall study – expectations vs reality

2 May 2019

Recently we declined an opportunity to tender for a local authority’s door drop requirements, because payment was performance related. We chose not to participate because the concept is fundamentally flawed and does not necessarily reflect the quality of the service provided. But how do you prove that to a client who from the outset includes […]

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Door Drop Recall Study – Results Available

25 April 2019

The Letterbox Consultancy today publishes data relating to the recall of door drop items, comparing same day backchecking processes against one and two week checks. This research has been conducted in a controlled test environment with the following details: Distribution of two different leaflets, at different times and to different households – carried out by […]

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Royal Mail Leaflet Distribution news

15 April 2019

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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A major step forward for the door drop industry

12 April 2019

Over the decades I’ve worked in the door drop industry, I’ve seen many changes. The marketing world itself has changed hugely in that time, but despite the best efforts of scaremongers and doom merchants, the facts are that billions of leaflets are still dropped through letterboxes every year. Years ago it was commonly dubbed a […]

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Royal Mail Leaflet Distribution news

8 April 2019

Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. The Letterbox Consultancy can arrange your distribution using the most cost effective approach. TLC can assist you in planning leaflet distribution at the lowest possible average rate through Royal Mail door to door. The Royal Mail door to door rate card can […]

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Door drop performs well in difficult times

3 April 2019

You may recall that our volume summary for last year revealed a fall from an average of 6.3 items per week in 2017 to 5.5 items in 2018. All market sector volumes were down. On the surface, a slightly depressing analysis, perhaps fuelled by Brexit worries and concerns. What would 2019 bring? Well Brexit worries […]

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If I dropped a £10 note through your letterbox, would you notice?

19 March 2019

I increasingly hear criticisms from marketing folk about the limitations of what one might refer to as ‘traditional channels’, with some rather bizarre myths thrown into the mix. “I just throw leaflets that come through my door away without looking at them” Along with spurious claims about people no longer watching TV adverts nor noticing […]

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JICMail – new case studies available

19 March 2019

It is now little over a year since JICMail was launched and recent developments include some new door drop case studies, a data visualisation tool and an event to showcase how planners are using the new system. JICMail is a mail media metric that provides audience numbers and planning metrics for agencies considering door drop […]

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More than ‘just a distribution company’!

11 March 2019

I’d like to think most of the clients on behalf of whom we plan and implement door drop activity are appreciative of the science behind the planning process. The fact that we enjoy so many long term relationships, whether they are an agency of any description, printer or any sort of “middle man”, even clients […]

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