SMART-Drop Door Drops Extend to Cumbria

by Neal Dodd on 17/09/2012

We are delighted to announce that CN Letterbox (Cumbrian Newspapers) – who hold a free newspaper monopoly throughout Cumbria in towns such as Carlisle, Whitehaven and Workington – have become the latest UK publisher to sign up for our SMART-Drop service.

Whilst the volumes distributed in the area are not necessarily huge, Cumbrian are an important addition to the SMART-Drop portfolio, not least because no other door drop supplier can currently offer clients sub sector free newspaper distribution in this area.

The newspapers’ reach extends out in the rural/affluent areas around the Lake District and represents another step forward in SMART-Drop’s expansion across the UK.

Combined with SMART-Drop’s solus door drop service, this development now provides clients with niche targeting access in an area not previously available.

The Letterbox Consultancy’s Managing Director Graham Dodd commented, “This is another box ticked for us and we are absolutely delighted to be first first UK door drop supplier to be able to offer clients this service. Its also an indication of our determination to increase the coverage available through free newspapers.

Whilst in these difficult times many publishers continue to decrease their level of coverage, SMART-Drop’s targeting ability is arguably enhanced still further. If clients have any doubts about whether free newspapers’ coverage matches their primary target market, SMART-Drop can allay those fears and provide a distribution service in units of hundreds of households, significantly reducing potential wastage and that must have a positive effect on ROI.

Our discussions with other local publishers are ongoing and we are hopeful of announcing further expansion in the coming weeks”.

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