February Newsletter

by Team on 27/02/2013

Royal Mail price increase deadline, industry volume news, a new guest article and SMART-Drop continues to turn heads


Royal Mail 2013 door drop price increase deadline

There is now just a month to avoid the Monday April 8th 2013 price increase.

Bookings confirmed by Friday March 15th can still be completed at current rate card.

And it’s not too late to book pre Easter activity; w/c March 11th, 18th or 25th.

But be warned; capacity may be limited, so don’t delay your booking any further.

Call Graham or Neal on 01992 637333 and we will help you through the booking maze.

Industry News

A couple of weeks ago we posted Graham’s blog about industry volumes.

Last year we posted a number of articles, ran a poll and asked for client feedback in relation to the DMA statistics suggesting that there was on average “only” 5.1 items were delivered through UK letterboxes each week.

We think its more.

So this year we are being a little more scientific and the results of our January analysis are now available – with an interesting start!

Our monthly analysis will also contain more information than the annual DMA statistics provide, so hopefully it will make compelling reading as the year goes by.

Guest Article

This month’s guest contributor is Steve Thompson, Managing Director of Stepcheck.

Steve’s late father Arthur, created the Stepcheck door drop validation model after years using the medium as an agency client working on behalf of names such as W.H. Smith Do-It-All, Truprint and Grunwick.

Before TLC was created, Graham worked for a company called MRM Distribution which no longer exists and was heavily involved in testing the Stepcheck concept with Arthur.

Over the years, as Stepcheck established itself, it became a must do part of any major door drop campaign and there is no doubt that Stepcheck were the pioneers of what is effectively doorstep research that a) measures the quality of the door drop service and b) provides the client with the opportunity of completing some doorstep consumer research.

Steve’s article makes considerable reference to their findings over the years about consumer recall and readership of door drop items making interesting points about these key issues and explaining why door drop efficiency levels have never been higher.

Click here to read Steve’s article.

TLC would recommend any client committing significant budget to door drop activity to consider a validation exercise, by contacting Steve on steve@stepcheck.co.uk.

It’s amazing what you may learn!


One thing that has not changed so far this year is SMART-Drop’s ability to make heads turn.

Whenever we undertake a presentation, people literally lean forward in the chairs to look at the data, some put their glasses on, whilst others are furiously making notes!

And when our case histories come on screen, interest levels appear to soar.

Some people are still quick to dismiss its value, but when questioned, cannot back their opinion up with facts; it’s generally more about their perceptions.

Sad when so many of these people tend to be agencies working on behalf of their clients, although equally, it has to be said that probably 50% of our new business this year has already come from agencies!

We have never positioned SMART-Drop as a replacement door drop service to any other option and never will.

It’s primarily a complimentary service.

SMART-Drop can be used as a standalone solution, but has most commonly been used in conjunction with Royal Mail D2D drops and we would be delighted at any opportunity of talking you through this process.

It’s not expensive to test?


Both Graham and Neal are LinkedIn members and if you are not in our networks, just send us an invitation to join and keep up with our news and postings!

For further general information about TLC’s wide ranging services, a speculative proposal or meeting, call Graham or Neal on 01992 637333, visit either of our websites or email sales@letterboxconsultancy.co.uk.

Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to visit the Contact Page on our website www.letterboxconsultancy.co.uk and register their interest, or just email us.

This article was written by...

– who has written 51 posts on Letterbox Consultancy for Door Drop Marketing.

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