June Newsletter

by Team on 03/07/2013

A fantastic case history, a cost effective test opportunity, and DMA statistics

An affordable door drop testing opportunity

Working in conjunction with an existing client, we are delighted to be able to offer you an opportunity to test highly targeted door dropsat a reduced rate.

If your primary target market is a group best known as “affluent greys” – we have created a MOSAIC profile to match.

If you are interested in generating response from postcode areas on the South Coast and into the West Country – we have produced a postal sector ranking.

If the Royal Mail D2D service is your preferred route to market, or is a service you would like to test – we have made a provisional booking with them for w/c September 23rd.

And if you are looking to save previous marketing budget – we can provide all this, including print, at a charge that is highly competitive.

The concept is simple – your product or service is promoted on one side of the leaflet, our existing client has the other side (exclusivity obviously guaranteed).

If you would like to receive a copy of our PowerPoint presentation which expands upon this outline, a copy of the postal sector ranking, or if you would just like further details, please get in touch and we will be happy to help.

If you are interested in any other, similar test opportunities, please make contact with us and let’s discuss your requirements.

Guest Article  

One of the most common questions we are asked by new clients is about case histories, response or redemption levels – anything a new user can qualify their own activity by.

Yet most clients are reluctant to release such information for a variety of reasons.

So we are doubly delighted that Rick Pullan, Director at TBDA, has provided us with such a detailed case history for New Covent Garden Soup’s couponing activity over the last 3 years.

Click here to read Rick’s article.

Linked to presentations, if you are involved in the f.m.c.g. area in any way, this is a must read for you.

If you would like to contribute an article about your use or experience of door drops, what you think is wrong with the medium, how it may be improved or really anything door drop related, just get in touch and have a chat.

Door Drop volume monitor

Graham’s blog charting door drop volumes in May showed a surprising decrease in the number of items received during the month despite the Late May Bank Holiday weekend

Yet there was still one week which proved to be the second highest volume week for the year to date?

Do you have an opinion of why May was not a “popular” month for door drops?

We have also just received our long awaited copy of the DMA Door Drop Statistics for 2012, which we are still interrogating.

If you would like a copy, email graham@letterboxconsultancy.co.uk.

LinkedIn

Both Graham and Neal are LinkedIn members and if you are not in our networks, just send us an invitation to join and keep up with our news and postings!

For further general information about TLC’s wide ranging services, a speculative proposal or meeting, call Graham or Neal on 01992 637333, visit either of our websites or email sales@letterboxconsultancy.co.uk.

Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to visit the Contact Page on our website www.letterboxconsultancy.co.uk and register their interest, or just email us.

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– who has written 49 posts on Letterbox Consultancy for Door Drop Marketing.

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