Door drop marketing the best performing marketing channel!

by on 01/12/2010

The latest British Marketing Survey results have been released, and door drop marketing has outperformed all other marketing channels by some distance!

Consumers were asked which channel they have recalled receiving in the past month, with nearly 90% confirming that they have received leaflets through their door. This is comparable against scores of just over 60% for TV, less than 40% for Internet and 30% for email advertising.

Perhaps of even more interest to marketing professionals, leaflet campaigns have significantly outperformed other channels of marketing when it comes to generating response. Nearly 8% of consumers state that they have responded to a leaflet through their door, compared to 4% for TV, the internet at 3.5% and email generating less than 3% response.

In a world where new marketing channels are offering marketers a new range of options for their integrated campaigns, these results demonstrate how powerful door drop marketing can be in generating response and driving brand awareness.

Indeed, these results come as a continuation from recent research demonstrating that TV and door drop marketing, as a combination, is one of the most effective available to B2C companies.

For more details of these results, please visit www.thebps.co.uk.

For the best results to your door drop marketing campaign, talk to The Letterbox Consultancy about how to deliver the right message to the right people. With sophisticated targeting techniques and an impartial approach to the many options available, we can offer a solution to your brief that will drive response and make your budget work harder.

Contact us for advice!

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