February Newsletter

by on 27/02/2012

Door drop suppression scheme update, Royal Mail price increases, FREE door drop seminars and a new guest article

Door drop suppression scheme

TLC attended the meeting held at the DMA’s offices on January 24th, which reviewed a presentation created by the Door Drop Committee. After a couple of hours, many amendments and additions were proposed and we think generally accepted, in preparation for a meeting with DEFRA on January 31st.
 
That meeting was cancelled by DEFRA and as we understand it, will not be reconvened until DEFRA have met with the Newspaper Society, who currently have no plans to be part of any new scheme.
 
There is some concern that if the NS are not part of a supposed all encompassing scheme, other service providers will be disadvantaged, potentially threatening the scheme’s creation and that is a major hurdle to be overcome.
 
One other huge area of concern for existing is that the number of service providers who are NOT (currently) DMA members is significant and if such members cannot be policed in terms of their ability or willingness to implement any scheme, are DMA members again disadvantaged?
 
TLC will of course continue to keep abreast of the situation and will keep recipients of this email as fully informed as possible.

Speaking engagements 

Graham has been invited by GI Solutions to speak about door drops at five FREE direct marketing seminars in 2012 and the first was on Thursday February 23rd at their Leicester Head Office (where in fact all the seminars will take place).
 
A handful of places are still available for 23/2, so if you are interested, it would be wise to visit the GI Solutions website to see the day’s itinerary and to reserve your place.

Guest Article

This month’s guest contributor is Rick Pullan, Director at TBDA.
 
TBDA is an agency which provides targeted marketing expertise to create sales, revenue, profitability and brand strength for its clients.
 
Rick is a widely respected marketer with an impressive CV, initially client side before moving into the agency world, Rick’s passion and enthusiasm always shines through in presentations and articles and this contribution is no different.

Graham’s Blog 

Graham’s latest blog ‘Does size matter?’ can be now be found on our website.
 
We have now also created a new, separate link as part of our crusade to educate door drop users buying “solus” drops about the dangers of buying on price. Click here for details.
 
Visit the site on a regular basis for frequent postings on industry issues and Graham’s thoughts on them, plus probably a range of random postings highlighting anything and everything that Graham has an opinion on!

Royal Mail door drops 

The big news in January was another round of price increases, effective April 9th.
 
We issued a special newsletter bulletin covering this development at the time, but once again the key points are:
 
1) Standard rate card prices will increase by 3.3% from April 9th.

2) For door drop campaigns involving over 200,000 items only, three new pricing bands are being introduced “to more closely reflect the cost of delivery in the areas affected”.

3) Royal Mail will in future accept standard items up to 200 grammes in weight from the existing 100 gram maximum.

4) From March 17th, bookings can only be made for a maximum of 13 months in advance rather than the current 25 months.
 
There is still a window of opportunity to avoid these price increases, but, there is now little over a month to the March 16th deadline when all future bookings must be confirmed.
 
In the lead up to Easter (w/c April 2nd is the lead in week to the Easter weekend), we have already started to experience a little difficulty in accessing some sectors in specific weeks and, in reality, this situation will only deteriorate.
 
We would strongly recommend clients to contact us without delay to implement any now short term requirements pre-Easter and to avoid the price increase.
 
TLC offers a FREE door drop availability review service, so take advantage now.
 
Royal Mail will operate to earlier than usual stock delivery deadlines for w/c April  2nd & 9th, so if you are completing activity at this time, factor extra days into your production schedule. Contact us for more specific information.
 
Even further forward, this will also affect drops for w/c May 7th and w/c June 4th.

LinkedIn 

Both Graham and Neal are LinkedIn members and if you are not in our networks, just send us an invitation to join and keep up with our news and postings!
 
For further general information about TLC’s wide ranging services, a speculative proposal or meeting, call Graham or Neal on 01992 637333, visit the contact page on our web site, or email sales@letterboxconsultancy.co.uk.
 
Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to visit the Contact Page on our website and register their interest, or just email us. 

This article was written by...

– who has written 48 posts on Letterbox Consultancy for Door Drop Marketing.

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