Is there anybody there?

by Graham Dodd on 20/06/2012

I’m constantly irritated, frustrated and annoyed in equal measure.

Would it not be wonderful if everyone responded to – or at least acknowledged – emails that may contain full blown proposals, responses to general information requests and/or quotations?

I believe that I work as part of the huge “communications” industry, but am staggered at the number of people that I communicate with who don’t appear to possess the same skill set as me.

Is it not simply polite at the very least to respond in some way?

I was appalled recently to read a post on LinkedIn where some self proclaimed guru actually encouraged “busy” marketers to ignore communications that really did not demand a reply, and save x per cent of their working day.

What?!

Just how long does it take to type; thanks, cheers, call me etc., as a very basic response if you really don’t have time to type a sentence or two?

And those that infuriate me the most are the people who contacted me in the first place and ask me to provide them with some information!

It’s like being invited to join a “friend’s” LinkedIn network when you have never heard of them.

I now respond to any such invites before acceptance asking why they want to connect with me, but even then, having accepted, some people never engage any further.

Why the hell do you want to network with me in the first place then – is that not what its all about?

Are they just trying to build their number of contacts?

Or are they conducting industrial espionage on behalf of one of my competitors – and I do have proof of one example of that having sent some spoof data/claims which caused a flurry or two!

Quite flattering really!

I take great pride in the quality of work that TLC generates and the service levels we provide, so I do get annoyed when “the client” cannot even be bothered to acknowledge our responses/proposals which can take valuable time to create.

I understand agencies commonly approach us for door drop ideas to use in a pitch which they may lose and I have no problem with that (apart from them losing!), but it would be good to know if that was because our proposal was not considered to hit the spot and if so precisely why, i.e. cost?

More and more door drop pitches – particularly solus drops – seemed to be decided on price these days (I have written on that subject before) and I have a real concern about the decision making process on many occasions – and further wonder if these are the same clients who subsequently claim door drops don’t work because they chose a cheap option?

If our pitch was simply not good enough, tell us why and help us improve future responses still further.

If door drops were rejected as a medium, tell us why and help us understand what clients’ believe are the medium’s shortcomings and what it would take to get door drops in the marketing mix.

But don’t give us the silent treatment.

I treat potential suppliers as I would like to be treated.

If we seek competitive door drop quotations from potential suppliers on behalf of our clients, if we are subsequently asked why the contract was not awarded we will tell them.

When we ran our recent door drop seminar in Birmingham, I considered three locations.

One of the two we rejected asked why and we told them.

The other never even followed up our initial enquiry (now there’s the subject of another blog), so that only enhanced our initial opinion of their response to our enquiry!

We work long hours at TLC and you may receive emails from us early in the morning, at night or even weekends, but we will respond.

We would appreciate the same respect.

This article was written by...

– who has written 29 posts on Letterbox Consultancy for Door Drop Marketing.

Graham Dodd is the founder of The Letterbox Consultancy - he has over 40 years of experience in the door drop industry and remains at the forefront of innovation in the business.

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