June Newsletter

by Team on 27/06/2012

Seminar review, door drop survey result, a DEFRA update, current industry news and congratulations!

Door drop seminar

Our half day door drop seminar in Birmingham on May 23rd was attended by over 40 delegates from a wide range of clients companies and agencies.
 
Widespread positive feedback was received and a series of meetings have subsequently been held to discuss how door drop marketing can, for some delegates, begin to play a major role in their strategic marketing mix, whilst others seek to hone their existing use of the medium.
 
Whilst we review our forward seminar programme, if you would welcome a formal presentation of our door drop services, which includes SMART-Drop – our specialist sub postal sector targeting and door drop service, please get in touch.
 
Several agency delegates from the seminar have subsequently invited us into their offices to run an internal door drop training session and we would be delighted to help you at any time.

Door drop industry – volume survey results 

The result of our recent poll into weekly door drop volumes is now available.
 
The poll was completed by delegates at our May door drop seminar, subscribers to our newsletter and respondents via a series of LinkedIn Group postings.
 
From the start, online votes were predictably cast spasmodically, apart from a couple of occasions when specific LinkedIn Group postings generated a sudden flurry of votes.
 
Interestingly, on both of those occasions, all the votes cast were the same answer and given the Groups involved, we do wonder whether there was an element of tactical voting and/or industrial espionage!
 
Either way, those votes did not overly influence the result.
 
Click here for the result.
 
Thanks for taking part. We intend to run more door drop polls in the future and look forward to your co-operation.

DMA/DEFRA update 

The DMA held a meeting with Lord Young at the end of May and made a presentation on the proposed format of the new preference scheme.
 
Lord Young has meetings scheduled with the PPA and Newspaper Society at the end of this month and early July and will report back to the DMA in mind July. The DMA will then update Door Drop Interest Group members, so we will continue to keep you informed of developments.

Christmas is coming! 

Summer is not yet over (has it even started?!) and whilst we are still beavering away on July and August campaigns for some clients, others are already looking much further forward.
 
It’s never too early to start thinking about your pre Christmas marketing activity, particularly if you operate in an environment where your competitors are known door drop users.
 
Particularly when using Royal Mail D2D, brand, service or product exclusivity is guaranteed within any one week’s mix of items, so if your promotional activity is also time sensitive, perhaps you should be thinking about implementing your plans now.
 
We are already helping a range of clients to identify their primary areas of coverage and determine availability through our FREE, no obligation review service.
 
If now is too early for you, just get in touch and we will diarise an appropriate time to contact you again.

Congratulations 

We would like to extend hearty congratulations to all involved at SMP on scooping 8 awards for 5 different campaigns at the recent IPM awards.
 
We are especially delighted that their campaign for Andrex Gorgeous Comfort won Silver in the Direct Marketing section and would like to think that our door drop plan helped in some way!
 
Well done Jenny and the team.

Speaking engagements

Graham completes the next of a series of door drop presentations on behalf of GI Solutions at one of their FREE direct marketing seminars in 2012 on Thursday June 28th at their Leicester Head Office (where in fact all the seminars will take place).
 
Places are still available, so if you are interested, it would be wise to visit the GI Solutions web site now, to reserve your place.  
 
LinkedIn 

Both Graham and Neal are LinkedIn members and if you are not in our networks, just send us an invitation to join and keep up with our news and postings!
 
For further general information about TLC’s wide ranging services, a speculative proposal or meeting, call Graham or Neal on 01992 637333, visit either of our websites or email sales@letterboxconsultancy.co.uk.
 
Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to visit the Contact Page on our website www.letterboxconsultancy.co.uk and register their interest, or just email us.

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