News
New year, new profile Are you thinking about your 2021 door drop programme? Whether you drop once a year or on multiple, phased occasions, now is a good time to start thinking about the crucial role targeting will play in your future campaign success. Even more importantly, we are now able to provide you with ... Read more
Distribution issues? Leave it with us! Throughout Covid, in so many different areas which affect all our lives, the blame game is still enjoying massive prominence in our news feeds. Whoever Clarity is, he or she has never enjoyed such prominence. Whatever the issue seems to be, the majority of people being interviewed shuffle the ... Read more
Covid-19 – Door Drop Update In light of the recent announcement for England to enter a second national lockdown from Thursday 5th November, to last at least four weeks, here are some key details for your door drop bookings and plans. Distribution will continue with Royal Mail door to door and teams, though there are ... Read more
High door drop recall set to continue I’m not sure that home working for many ever really went away, but increasing Covid requirements seem to certain to guarantee an increased stay at home audience between now and Christmas and sadly possibly into the New Year. So will you take on board the Q2 JICMail door ... Read more
Wow! what a last 5 years! Later this year TLC will turn 25 and its been quite a journey. I’ve learned a lot about myself over that time. The need to adapt personally and professionally, particularly when the goalposts move, are skills any business owner needs to possess if they are determined to succeed. The ... Read more
Royal Mail Leaflet Distribution News Royal Mail have announced the latest availability for their door-to-door leaflet distribution service. At the Letterbox Consultancy we can arrange your distribution using the most cost effective approach. We have been working with Royal Mail for many years and our clients have many success stories working with us and them. ... Read more
How will you engage with your target market in a crucial Autumn period? In 4-months time surrounded by family and friends, possibly with snow on the ground, we will be in the midst of the Festive Season. Before then, we need to navigate what for many will perhaps be an even more important trading period ... Read more
DMA Door Drop Marketing Industry Report Last week the DMA released the 2019 door drop volume and spend statistics and the full report is available to download here. It’s an important factor in tracking door drop marketing progress. Headline fact in relation to door drop weekly receipt is a small fall from 3.8 to 3.3 items, ... Read more
Do door drops have increased appeal during Covid? Door drops should be uppermost in many advertisers minds as a result, particularly if other posts suggesting consumers are suffering from digital fatigue are to be believed. But with no stampede in sight in terms of a return to office life and possibly more stay at home ... Read more
Intrusive, but just how memorable? The door drop industry has for many years, rightly positioned itself as an intrusive medium. After all, whether you are at home at the point of delivery, or return after distribution has taken place, you will need to pick everything up off of your doormat. A consumer’s next actions may ... Read more
Door drop volumes – 2020 July has, for years now, seen us publish our 6 month door drop volume review. Within the review we look at market volumes, market share and business sectors based upon our own analysis. The DMA’s 2019 report is due to be published in August and my guess is that volumes ... Read more
Solus charge update As the world slowly awakes from enforced hibernation, there has been a proliferation of service providers, including us, encouraging advertisers to spend precious marketing budget on in-home forms of marketing. With huge swathes of the workforce still working from home and many perhaps also holidaying at home during the summer, there is ... Read more
Solus Door Drop Prices – Not Always As Good As They Appear The Truth About Solus Door Drops If you are seeking solus door drop activity at £40.00 per 1,000 (or less!), don’t call us until you’ve taken time to read the following: As a responsible and professional door drop service provider, it is our ... Read more
Door Drops – Do Your Leaflet Distribution Rates Buy Quality or Dross? You’re paying how much?! * An updated version of this post is now online to reflect changes in minimum wage between 2012-2017. I’m not big on resolutions, but I have made one this year because I worry about the cost of door drops! ... Read more
How long is your tail? One of the most common questions we are asked is; over what period of time can I expect to receive response from my door drop? Well there is no easy answer; it will vary by business sector, depend upon the content of your leaflet and different distribution methods may influence ... Read more
To version, or not to version, that is the question? I recently came across a promotional piece from one of our competitors, which featured their ability to handle door drops executed with multiple versions. It rather gave the impression that a special skill set was required, when in all honesty, it’s a pretty straightforward process. ... Read more
