News
Door drop – interaction and usage of door drop items Our second deep dive into JICMail’s 2020 Q4 results, following on from retention in households, focuses on interaction and usage of door drop items. Its important to note that JICMail is panel based research and some of the phraseology we have lifted from the data ... Read more
Just how long does your door drop item linger in households? Never before has the longevity of door drops in our households been measured so efficiently and effectively. For years, the medium has claimed that door drops are commonly retained for long spells and some clients have always been able to confirm that is the ... Read more
What do the JICMail Q4 results really mean to advertisers? In the past week or so, LinkedIn has been awash with JICMail orientated posts, some historical and a few relating to the new Q4 data now available. But I question what real value there is in posting individual slides, with commentary which simply highlights the ... Read more
Royal Mail Door to Door – Pricing News From Monday March 8th, Royal Mail door to door introduced its new rate card format, which totally overhauls how door drops have been charged for many years. Not only are there changes to the lower volume bands which partly influence the cost of your distribution activity, but ... Read more
Your REVISED door drop road map With Boris’s road map laying out a clear pathway to the Summer, clients are now able to plan their door drop activity with more certainty. In the last 24 hours, many of our non-essential retail clients have already asked us to refresh their door drop plans with w/c April ... Read more
Are you planning for life after lockdown? With more vaccine fuelled positivity in the air, we have noticed an upturn in client contact about door drops in the last week or so. Whilst at the same time there is no guarantee of how and when lockdown will be lifted, non-essential retail in particular appears to ... Read more
Should the BBC have supplied more clarity? Over the last year, I have become increasingly irritated by journalists questioning of Government Ministers in particular on all the TV channels I watch. Their demeanour often appears to change during such interviews, they regularly ask stupid questions, but then interrupt the answers. I’m convinced there is a ... Read more
When choosing team door drops, choose carefully. If you need to source a tradesman to undertake some work in your home or garden, do you check whether they hold any industry or association accreditations? Or if you cannot choose between two potential suppliers, if only one held accreditations, would that sway your decision? Assuming you ... Read more
COVID-19 – A door drop update (Jan 2021) The nation sadly remains firmly in the grip of Covid, with lockdown a certainty until at least mid-February. We can assure you that TLC remains fully staffed and working as normal in these difficult times. We are available to provide door drop planning and implementation advice as ... Read more
2020 review and a FREE door drop health check offer TLC’s door drop volume monitor published in January 2020 declared a weekly average for 2019 of virtually 5 items per week. Headline statistics showed Royal Mail D2D with 28% market share, with the remaining 72% a combination of solus and shared drops throughs teams or ... Read more
Happy 25 Years! 25 years ago to the day, The Letterbox Consultancy was registered as a company name, opening its doors for business on January 2nd 1996. They were the days when telephone calls were the communication channel of choice, the sharing of urgent data was conducted by fax and important documentation such as contracts, ... Read more
Engaging with postcode units During a discussion on LinkedIn last week about Partially Addressed Mail (PAM) case histories, I threw our SMART-Drop service into the mix. PAM is still a relatively new final mile service and whilst many service operators provide and promote the service, I believe there is an underlying feeling with many clients ... Read more
New year, new profile Are you thinking about your 2021 door drop programme? Whether you drop once a year or on multiple, phased occasions, now is a good time to start thinking about the crucial role targeting will play in your future campaign success. Even more importantly, we are now able to provide you with ... Read more
Distribution issues? Leave it with us! Throughout Covid, in so many different areas which affect all our lives, the blame game is still enjoying massive prominence in our news feeds. Whoever Clarity is, he or she has never enjoyed such prominence. Whatever the issue seems to be, the majority of people being interviewed shuffle the ... Read more
Covid-19 – Door Drop Update In light of the recent announcement for England to enter a second national lockdown from Thursday 5th November, to last at least four weeks, here are some key details for your door drop bookings and plans. Distribution will continue with Royal Mail door to door and teams, though there are ... Read more
High door drop recall set to continue I’m not sure that home working for many ever really went away, but increasing Covid requirements seem to certain to guarantee an increased stay at home audience between now and Christmas and sadly possibly into the New Year. So will you take on board the Q2 JICMail door ... Read more
