News
SIZE STILL DOESN’T MATTER Last year, we published a blog highlighting how we believed the size of our company would not impact on our ability to win and retain the business of large volume door drop clients. Nothing has happened since which would change that opinion and we are pretty sure we have completed this ... Read more
DMA Door Drop Statistics – 2021 report Unsurprisingly the DMA door drop statistics report for 2020 shows a significant drop in volume and spend in comparison to 2019. The official data shows the overall volume fell from c. 4.2 billion items in 2019 to c. 2.8 billion in 2020. That translates into a weekly letterbox ... Read more
HOW DEEP IS YOUR COVERAGE? When discussions with a prospective new client feature postal sector coverage levels early on, experience leads me to suspect the client has suffered issues in the past. So yet again, our independence and impartiality allows us to advise clients of just what to expect, rather than what the client thinks ... Read more
THAT WAS THE WEEK THAT WAS! If Carlsberg did successful weeks, last week would be right up there. Its difficult to recall in recent times a more satisfying period, when we engaged with so many happy clients. The real icing on the cake for us, was that the client conversations were all very different and ... Read more
THINKING OF SWITCHING YOUR MEDIA SPEND INTO DOOR DROPS? Let me start by declaring that some of the most successful door drop activity I have been involved in over the years, has been part of an integrated campaign. Whether that be any appropriate combination of broadcast media, digital, direct mail and/or OOH, door drops played ... Read more
how creative content & copy will impact on door drop success Once your door drop leaflet has been picked up off of the doormat, how can you create instant cut through when your item is most probably found alongside others? Many years ago at a distribution research review with P & O Ferries, we discussed ... Read more
EXCITING TIMES AT THE LETTERBOX CONSULTANCY A few weeks ago we announced the appointment of Chris Rothwell as our new Senior Account Director, our first ever senior external appointment. That heralded an exciting new dawn at TLC and as old as I am, enthuses me for the future. Thank you to the multitude of well ... Read more
Chris Rothwell joins The Letterbox Consultancy We are delighted to announce the appointment of Chris Rothwell, as Senior Account Director at The Letterbox Consultancy, with immediate effect. Chris joins us from The Mailbird Organisation where he has been for the last 12 years, most recently as Group Sales Director. 2019 and 2020 were hugely successful ... Read more
DO YOU TOLERATE POOR LEVELS OF SERVICE? Since our world started to re-open in phases, I’ve seen numerous articles and posts about supporting our High Streets and shunning online options. Each to their own of course and individuals’ personal decisions will be framed I suspect in part at least, by the content of their High ... Read more
DIGITAL VS DOOR DROP?PERHAPS A COMBINATION IS THE ANSWER “We only have a digital presence, so door drops would not work for us”. Was the first line of a response to an email I sent to what I considered to be a new business opportunity. My contact motivation was fuelled by the experience and knowledge ... Read more
Royal Mail Door to Door – Updates to Service Over a year since Covid struck and affected the whole of the UK, now is a good time to review the situation with Royal Mail door to door, as a key part of door drop offering across the UK. Here are some things that have changed ... Read more
Door drops are not all about postal sector execution Does your current door drop supplier only provide you with postal sector door drop solutions? When (assuming you are presented with a full postal sector ranking) you realise there are literally thousands of target market households (possibly tens of thousands) below the proposed cut off point, ... Read more
Door drop – interaction and usage of door drop items Our second deep dive into JICMail’s 2020 Q4 results, following on from retention in households, focuses on interaction and usage of door drop items. Its important to note that JICMail is panel based research and some of the phraseology we have lifted from the data ... Read more
Just how long does your door drop item linger in households? Never before has the longevity of door drops in our households been measured so efficiently and effectively. For years, the medium has claimed that door drops are commonly retained for long spells and some clients have always been able to confirm that is the ... Read more
What do the JICMail Q4 results really mean to advertisers? In the past week or so, LinkedIn has been awash with JICMail orientated posts, some historical and a few relating to the new Q4 data now available. But I question what real value there is in posting individual slides, with commentary which simply highlights the ... Read more
From Monday March 8th, Royal Mail door to door introduced its new rate card format, which totally overhauls how door drops have been charged for many years. Not only are there changes to the lower volume bands which partly influence the cost of your distribution activity, but for any volume less than 200,000 items charges ... Read more
