News
ROYAL MAIL INDUSTRIAL ACTION – AN UPDATE Following on from Royal Mail industrial action in 2022, we have yet to see any dates for strike action announced in 2023, though the dispute is ongoing. Royal Mail’s statement reads: “We are disappointed that the CWU members who took part in the ballot have voted in favour ... Read more
2022 DOOR DROP VOLUME REPORT 2022 was generally predicted to be a tough year for many and volume predictions for the door drop industry were gloomy in some quarters. The DMA’s 2021 door drop volume report suggested a weekly average of 2.42 items had been received by UK letterboxes, whilst TLC’s volume monitor suggested an ... Read more
ROYAL MAIL DOOR TO DOOR – 2023 PRICES Royal Mail Door to Door have announced that their current rate card for door drop distributions will be held in 2023. This applies to all standard bookings and is effective from 6th March 2023. Royal Mail Door to Door pricing for door drop distribution is typically based ... Read more
ROYAL MAIL DOOR TO DOOR – PRACTICE WHAT YOU PREACH! What better demonstration of your faith in the door drop channel, than to use it to promote your own business? In recent months, we have seen Royal Mail Door to Door delivering leaflets that promote Royal Mail services; including the new parcel collection service and ... Read more
DOOR DROP VOLUMES Two thirds of the way through the year, seems a reasonable time to review 2022 door drop volumes and general usage. We all entered the year surrounded by uncertainty over the continuing effects of Covid and the ramifications for businesses across the land and whilst Covid is sadly still an issue, the ... Read more
UK HEATWAVE – WHAT EFFECT ON DOOR DROP? Today and tomorrow ill see some of the hottest temperatures ever recorded in the UK. With door drop distribution carried out by individuals walking along UK streets, it’s reasonable to ask what will happen for those who have Royal Mail Door to Door or Team (Solus and ... Read more
THE COMPANIES CHOOSING DOOR DROP IN 2022 We’re just at the midway point of 2022 and as we’ve seen recently with the launch of the DMA Door Drop Annual Report, door to door volumes are on the rise. So who are the clients driving this rise? As ever, door drop is a channel that serves ... Read more
LET’S TALK ABOUT THE POSITIVES The DMA have recently released the annual Door Drop report, which whilst titled 2022, reflects the medium’s fortunes in 2021. The historical format has been shaken up to include valuable JICMail data, which ultimately makes the report so much more valuable. You can read the full report for yourselves here ... Read more
THE YEAR TO DATE In the first few months of the year, our trading performance has been very encouraging and in line with the much publicised general growth in the use of door drops as part of the marketing mix. Both the number of clients who have used our services and the overall number of ... Read more
TESTING? AN UNDER USED SKILL OF DOOR DROPS? A recent blog discussing the importance of factoring in door drop duration periods when planning campaigns (read here), provoked an interesting comment about testing. The comment was really about testing in direct mail – copy, response mechanisms, timescales etc – but it made me think nevertheless. On ... Read more
HOW LONG WILL MY DOOR DROP TAKE TO COMPLETE? If your door drop activity is time sensitive, how do you gauge the length of time it may take to deliver your door drop items? There are only two nationwide final mile distribution options, Royal Mail door to door and teams. Royal Mail D2D has a ... Read more
DOOR DROP VOLUMES SURGE IN Q4 2021 The recently released JICMail Q4 2021 mail data update, contained powerful statistics for the door drop medium. In TLC’s opinion, the chart below is quite possibly the stand out element of the entire presentation. Virtually all industry sectors have been responsible for the above average growth rate in ... Read more
HOW MUCH DO YOU PAY FOR YOUR SOLUS DISTRIBUTION? The imminent April 6.6% increase in the National Living Wage to £9.50 per hour and a recent client discussion about team solus rates, re-kindled memories of one of our most read blogs: Are you paying a solus rate per thousand to your final supplier/s which facilitates ... Read more
FREE WEBINAR – USE DOOR DROP TO GROW YOUR BUSINESS For more than 20 years, door drop clients, particularly but not exclusively agencies, have invited us into their offices to provide door drop training sessions to their staff. But Covid has of course curtailed such events, at a time when door drop was very much ... Read more
ARE YOU PREPARED FOR EASTER? Whilst there is some current speculation about precisely when Covid restrictions will be lifted, I’m sure we are all hoping for a restriction free Easter in April! That being the case, have you formulated your marketing strategy and does it include door drop? W/c April 4th & 11th may well ... Read more
TLC’S 2021 DOOR DROP REVIEW Throughout 2021, LinkedIn was awash with commentaries, opinions and discussions about the Covid effects on marketing in general. Was it possible to identify who were the winners and losers in terms of the myriad of media options available to advertisers, seeking engagement with customers and prospects? How many advertisers needed ... Read more
