November Door Drop Newsletter

by Team on 04/12/2012

This months guest article, door drop availability for 2012 and how good is your brief?

 

What’s in a brief?

Graham’s most recent blog looks at a couple of door drop briefs received from clients recently in response to our own promotional activity.

We understand and fully accept that a client may not be able to fully answer some of the questions that we may pose at the outset, but we will always help clients through the planning maze.

That said, one of the “briefs” we received did not deserve a formal response!

Take a peek at what a brief should consist of.

Guest Article

This month’s guest contributor is Jenny Myers, a Senior Account Manager at SMP, an independent creative agency with over 30 years experience of delivering award- winning, multi-discipline campaigns.

It’s been our pleasure to work with Jenny and the teams at SMP on several projects in the past couple of years.

Jenny’s article focuses on the wonderfully successful door drop activity planned and implemented last year, which won an IPM Silver Award in June in addition to the results that it produced for SMP’s client.

Click here to read Jenny’s article.

Royal Mail door drops

The Christmas rush is nearly over, with really just w/c December 17th still available for booking.

W/c 24th is also available if you wish to start promoting a New Year Sale or offer?

After that, the next seasonal peak will be Easter, which falls at the end of w/c March 25th. Historically the week prior to Easter week (w/c 18th) is a high volume week, so you may not wish to leave thinking about your Spring plans too late.

Just send us your brief and as part of our response, we will identify postal sector availability through our FREE, no obligation review service.

Whilst reviewing your distribution requirements, we will also consider the value and necessity of free newspaper and solus drops to help achieve your marketing objectives.

Where appropriate, we will include our specialist targeting and distribution service SMART-Drop.

A New Year Resolution?

Why not start 2013 with a business resolution – getting up to date with developments in the door drop industry.

In November, we have (so far!) completed no less than seven credentials presentations, all to agencies – one where we had an audience of 18 people!

And without exception, our SMART-Drop service literally makes people lean forward in their chairs to look at the data being presented.

We don’t position SMART-Drop as the answer to all door drop briefs (although some clients do exclusively use the service), and it is most commonly used in tandem with Royal Mail door to door.

It seems that many existing users still have a fixation with postal sectors being the unit of geography at which door drops must be planned.

Even the DMA Door Drop newsletter includes a phrase “As we know, door drops are targeted at postcode sector level” – but they don’t have to be!

Postal sectors are only part of the story.

So, talk to a forward thinking service provider who can offer you a service which perhaps reaches part of your or your clients’ target market areas, which have never been reached by door drop before!

Follow us on Twitter

The Letterbox Consultancy have a twitter account, which is used to communicate new web postings and industry news.

Our modest level of tweeting is aimed to be a source of insight to marketers around the UK. So, if you follow us, we won’t fill your timeline with minute by minute thoughts – you’ll simply hear from us perhaps once a day with information that might just help you in your planning for the year ahead!

If you’d like to give us a try then click here to follow us!

LinkedIn

Both Graham and Neal are LinkedIn members and if you are not in our networks, just send us an invitation to join and keep up with our news and postings!

For further general information about TLC’s wide ranging services, a speculative proposal or meeting, call Graham or Neal on 01992 637333, visit either of our websites or email sales@letterboxconsultancy.co.uk.

Our newsletters are designed to keep you updated with industry news, so if any of your colleagues, staff or clients would like to receive future copies of the newsletter, please ask them to visit the Contact Page on our website www.letterboxconsultancy.co.uk and register their interest, or just email us.

This article was written by...

– who has written 49 posts on Letterbox Consultancy for Door Drop Marketing.

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