Phonak are passionate about creating hearing solutions that change people’s lives to thrive socially and emotionally, continuously challenge the limits of technology to help overcome even the most difficult hearing situations.
Using individual customer address data for each stockist across the UK to determine a personalised primary target market, drive time or distance models are then created to locate postal sectors with high density of the agreed target market.
Distribution is carried out by Royal Mail door to door where whole postal sectors are the agreed solution, or by local teams using SMART-Drop technology to identify pockets of target market households within postal sectors. Where required, both solutions are used in combination.
Client says :
Door drops allow the production of a range of bespoke, targeted, cost effective campaigns for individual customers.
With a very niche product offering, door drop marketing provides a welcome alternative to purchased data and simultaneously enables fantastic brand awareness for our local independent retailers around the UK.
The reliability of Royal Mail door to door and SMART-Drop, coupled with the individual profiling of our customers’ data has proven to be a winning combination.