Promotional Marketing spend still rising

by Neal Dodd on 30/01/2014

The IPA Bellwether Report has demonstrated a fifth consecutive quarter of growth for promotional marketing budgets.

The Bellwether report surveys marketers as to whether their budgets have increased or decreased – taking the figures for all results – positive and negative – to come up with an index. This question is asked across a range of media channels, to provide a score per channel.

In the report – published last week – there was a net balance of 11% of companies registering an increase in budgets, which is the 2nd highest increase since records began in 2000.

Looking specifically at the increase, direct marketing and sales promotion show an average increase in budgets, behind the Internet at the highest increase.

Further to this report, the optimism looks set to continue into this year, with a net balance of +25.8% expecting to see growth in their marketing budgets.

Whether your budgets have increased or not, TLC can identify the most cost efficient door drop plan to suit your objectives. With highly targeted options such as SMART-Drop, TLC can ensure that your marketing budget is spent on door to door distribution that maximises the coverage of your target audience, and leaves little wastage.

If you have found your budgets decrease and require some independent door drop advice regarding how to make your budgets go further, please contact us today. Similarly, if you’re benefitting from increased budgets this year, why not speak to us about how we can use door drops to maximise the effectiveness of that additional budget!

To see further details about the IPA Bellweather Report, click here.

 

 

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– who has written 72 posts on Letterbox Consultancy for Door Drop Marketing.

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