How to save Royal Mail Door to Door budget

by Neal Dodd on 06/01/2014

The recent news that the Royal Mail door to door service is increasing its charges by an average of 5.1% should make marketers immediately think about how to avoid the increase on their forthcoming door drop plans.

Charges increase from Monday March 30th, but there is a window of opportunity to book your door drop activity through to February 2015 at existing rates and beat the increase.

An “average of 5.1%” does of course mean that elements of the rate card increase by less than that amount and as little as 2.36%, but equally, other parts increase by over 6%.

At TLC, we are in possession of the new rate card and are perfectly placed to help you avoid this increase and save precious marketing budget.

There are some weeks before the window of opportunity closes, but our best advice would be to consider your plans for the next year NOW and get in touch without delay.

However you are currently booking your door drop activity, we would be delighted at any opportunity of reviewing your needs for the next year (or as far forward as you are able to plan at this time) on a speculative basis.

Our Royal Mail D2D service can include targeting, planning, booking and liaising with your printers, allowing you to concentrate on your other areas of responsibility, in the knowledge that your door drop activity is in a safe pair of hands.

At TLC, we also offer clients a full range of door to door distribution services and have a specialist door drop targeting system which allows you to target door drops in units of hundreds of households rather than the thousands associated with postal sector targeting.

But most commonly, our existing clients will use any appropriate combination of sector and sub sector targeting to fulfil their plans and that is the service we can supply to you as well.

Don’t delay, call us today on 01992 637333.

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– who has written 72 posts on Letterbox Consultancy for Door Drop Marketing.

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