In May 2010, national targeted door drop marketing took a significant step forward. If you use door drop marketing in your promotional activity – or you are considering it for future promotional campaigns, there is now  a new opportunity you will not want to miss out on.

Let us introduce you to SMART-Drop™ a highly effective, national targeting and distribution tool, taking targeting to a completely new level.

SMART-Drop™ is already being used for local, regional and national campaigns.

Since 2012, category users continue to include charities, retailers, local authorities, travel and leisure companies, health clubs and property developers. In 2014, new category users such as car dealerships, vet practises, pub groups and care homes have all successfully used the specialist door drop service.

Now you can use it to deliver your brand or service’s promotional message or product sample into the hands of exactly the consumers that you want.

As you will know, in today’s tough market conditions, it is now more important than ever that your marketing budget delivers an attractive return on investment. Targeting plays an absolutely vital role in this.

SMART-Drop™ takes targeting to a completely new level.

And here’s why:

  1. SMART-Drop™ targeting is proven to be up to 10 times more powerful than conventional postal sector door drop distribution. You hit more of the homes you want.
  2. SMART-Drop™ can cost less than 10% of direct mail (no expensive mailing lists, data management or postage costs). As a result, it delivers unrivalled ROI.
  3. SMART-Dropminimises competition for the consumer’s attention. It is unaddressed material delivered physically into the hands of the consumer in their own homes.
  4. SMART-Drop™ is a high-integrity distribution method that will not only deliver incredible results, but will also add value to your spend on other media activity – particularly broadcast media.

Using the combined strengths of the UK solus and shared door drop market, SMART-Drop™ provides an infrastructure to enable users to target door drop activity in units as small as 150-200 households.

Key client benefits are best summarised as the opportunity to:

  • Target real prospects
  • Minimise wastage
  • Reduce cost
  • Improve ROI
  • Improve your door drop carbon footprint