SMART-Drop Seminar Success

by on 04/10/2010

Nearly 50 delegates drawn from a wide range of retailers, direct response advertisers, home improvement companies and agencies attended a SMART-Drop™ seminar in Manchester on Wednesday September 29th.

Graham Dodd of The Letterbox Consultancy was one of the speakers who introduced the delegates to the benefits of SMART-Drop™ and its ability to target door drop activity down to units of on average 150-200 households, rather than the traditional entry level of postal sectors, which are on average 2500-3000 households.

The immediate, on the day response from many delegates was extremely positive and within 48-hours of the seminar close, clients had already started to make requests for meetings and are initiating the creation of test matrices.

Delegates were certainly impressed with the seminar, some commenting:

“Very informative and insightful seminar – will definitely be testing SMART-Drop™ as part of our media plan.”
– Marketing Agency

“Very beneficial content, will definitely take some valuable information back to the team and apply to future campaigns.” – Major direct response advertiser

“An excellent thought provoking seminar which has focused me on investigating and implementing door drops as part of our overall marketing plan” – Direct Response Advertiser

If you missed this seminar and would like to find out more or to request an in-house presentation, contact us now by calling Graham Dodd on 01992 637333

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– who has written 48 posts on Letterbox Consultancy for Door Drop Marketing.

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