SMART-DROP
Let’s face it, targeted door drops are a vital element in any direct marketing campaign. This is especially so in door drop marketing.
SMART-Drop is a highly effective national targeting and distribution tool, only available through The Letterbox Consultancy.
This innovative product, created and launched in 2010, took door drop targeting to a completely new level and is hugely popular with a wide range of clients, for local, regional and national campaigns.
Here’s an introduction to Targeted Door Drops with SMART-Drop
Typically based on a Mosaic profile, it enables campaigns to be planned using individual postcode units – EN8 9HS – to create bespoke distribution rounds of between 150-500 households.
This approach enables a significantly more selective planning process, carefully identifying which households should receive your item; reducing distribution wastage and focusing the distribution on people of most relevance to your business.
The result is improved response rates, lower distribution and print costs, and ultimately a better return on your investment.
Clients who have used the service include charities, retailers, local authorities, travel and leisure companies, health clubs, property developers, car dealerships, home food delivery companies, pub groups, care homes and FMCG businesses.
Having successfully trialled targeted door drops with SMART-Drop, many long-term clients now regularly include the service as a part of their ongoing distribution plan, commonly sitting alongside postal sector solutions.
The service has also introduced new users to the medium, many who considered door drops completed at postal sector level to be wasteful, or simply not appropriate. And certain clients only use our SMART-Drop service.
SMART-Drop is also used by clients who don’t require Mosaic targeting but do require a more sophisticated form of planning.
Bus companies seeking to target residents along a bus route are a perfect example of a client where postal sector distribution is too wasteful, but our SMART-Drop mapping software can create distribution corridors perhaps 300 yards either side of any route, as the perfect solution.
This science can also be applied to railway lines, canals, cycle paths, car dealership territories, drivetime, distance models, etc.
With GDPR now a reality, if you are a client seeking to replace historical, one to one communications plans, SMART-Drop can provide you with a highly targeted door drops service.
And remember, because postcode units are not classified as personal customer data, door drop targeting under those circumstances are exempt from GDPR.
SMART-Drop is unique in the marketplace and exclusive to The Letterbox Consultancy. It cannot be purchased through any other company so contact us for further advice.