rick pullan

The Secret Traction Leverage of Door Drop Marketing

14 February 2012

In my last article I postured that for any consumer brand selling through intermediaries to target households in the UK there is no better targetable, cost efficient medium than door drop marketing…or what I call ‘direct promotional advertising’, particularly if you use SMART-Drop’s finer targeting functionality.

Read the full article →

Are Door Drops Above-the-Line or Below-the-Line?

14 February 2012

A prospect client asked me a really interesting question last week. “Are door drops above-the-line or below-the-line?”

Read the full article →