How will you engage with your target market in a crucial Autumn period? In 4-months time surrounded by family and friends, possibly with snow on the ground, we will be in the midst of the Festive Season. Before then, we need to navigate what for many will perhaps be an even more important trading period … Read more How will you engage with your target market in a crucial Autumn period?
DMA Door Drop Marketing Industry Report Last week the DMA released the 2019 door drop volume and spend statistics and the full report is available to download here. It’s an important factor in tracking door drop marketing progress. Headline fact in relation to door drop weekly receipt is a small fall from 3.8 to 3.3 items, … Read more DMA Door Drop Marketing Industry Report
Do door drops have increased appeal during Covid? Door drops should be uppermost in many advertisers minds as a result, particularly if other posts suggesting consumers are suffering from digital fatigue are to be believed. But with no stampede in sight in terms of a return to office life and possibly more stay at home … Read more Do door drops have increased appeal during Covid?
Intrusive, but just how memorable? The door drop industry has for many years, rightly positioned itself as an intrusive medium. After all, whether you are at home at the point of delivery, or return after distribution has taken place, you will need to pick everything up off of your doormat. A consumer’s next actions may … Read more Intrusive, but just how memorable?
Door drop volumes – 2020 July has, for years now, seen us publish our 6 month door drop volume review. Within the review we look at market volumes, market share and business sectors based upon our own analysis. The DMA’s 2019 report is due to be published in August and my guess is that volumes … Read more Door drop volumes – 2020
Solus charge update As the world slowly awakes from enforced hibernation, there has been a proliferation of service providers, including us, encouraging advertisers to spend precious marketing budget on in-home forms of marketing. With huge swathes of the workforce still working from home and many perhaps also holidaying at home during the summer, there is … Read more Solus charge update
Solus Door Drop Prices – Not Always As Good As They Appear The Truth About Solus Door Drops If you are seeking solus door drop activity at £40.00 per 1,000 (or less!), don’t call us until you’ve taken time to read the following: As a responsible and professional door drop service provider, it is our … Read more Solus Door Drop Prices – Not Always As Good As They Appear
Door Drops – Do Your Leaflet Distribution Rates Buy Quality or Dross? You’re paying how much?! * An updated version of this post is now online to reflect changes in minimum wage between 2012-2017. I’m not big on resolutions, but I have made one this year because I worry about the cost of door drops! … Read more Door Drops – Do Your Leaflet Distribution Rates Buy Quality or Dross?
How long is your tail? One of the most common questions we are asked is; over what period of time can I expect to receive response from my door drop? Well there is no easy answer; it will vary by business sector, depend upon the content of your leaflet and different distribution methods may influence … Read more How long is your tail?
To version, or not to version, that is the question? I recently came across a promotional piece from one of our competitors, which featured their ability to handle door drops executed with multiple versions. It rather gave the impression that a special skill set was required, when in all honesty, it’s a pretty straightforward process. … Read more To version, or not to version, that is the question?
A creative review – Harvey Water Softeners Back in January I received a leaflet from Harvey Water Softeners and have been meaning to write a review ever since. I know it was January and I also know it was delivered by Royal Mail door to door, because of the simple coding shown in one corner … Read more A creative review – Harvey Water Softeners
Door drop planning – distance or drive time or nearest? Distance, drive time or even “nearest to” briefs, are a crucial element of door drop planning when clients are looking to support and drive traffic into their locations. Major High Street retailers are obvious major users of this type of planning, but it equally can … Read more Door drop planning – distance or drive time or nearest?
Door drop planning tips – timing I’d started writing a blog about door drop timings, when on Black Friday, a BT Infinity leaflet fluttered through my letterbox along with my mail. Nothing stunningly unusual about that, BT are quite regular door drop users. What caught my eye was the leaflet headline “Save up to £400 … Read more Door drop planning tips – timing
You’re paying how much? – October 2017 update Probably my most popular blog in recent years, but has the situation changed and if so, how? In the original blog, I set out to explain that in my opinion, you could not buy solus door drops at £40.00 per 1,000 – or even less – and … Read more You’re paying how much? – October 2017 update