TLC form strategic alliance

by on 29/09/2011

The Letterbox Consultancy is delighted to announce a strategic alliance with Tangerine, specialists in data-driven shopper-marketing solutions.

Tangerine use data to deliver unique brand building solutions. Their FMC-G-Model™ has been developed specifically to plan door drops. Tangerine have consistently seen their door drop plans help to drive better trial and retention rates versus non-Tangerine planned door drops as well as other shopper marketing.

The Letterbox Consultancy are an independent and impartial door drop planning and buying agency who have historically provided the core services of Royal Mail door to door, free newspapers and team based systems, as door drop solutions for a wide range of clients.

TLC’s services have been further enhanced in the last 18 months with the launch of SMART-Drop™, its bespoke targeting service created through a separate collaboration with LinkDirect.

SMART-Drop™ enables door drop activity to be completed in units of hundreds of households rather than thousands and the smaller units improve the overall penetration of a client’s target market. The service can be used on a standalone basis, but is also commonly dovetailed with other solutions, particularly Royal Mail door to door.

TLC and Tangerine share a “common” objective of providing services to f.m.c.g. companies and their promotional marketing agencies and are seeking to increase their already impressive portfolio of clients.

TLC’s Managing Director Graham Dodd said:

Both Tangerine and ourselves are relatively small operators, but we have both gained a reputation with clients for our common sense approach to the planning and implementation of clients’ activity. We both also pride ourselves on our top quality account handling skills and clients benefit from our experience, so the alliance was an obvious step forward.”

Tangerine’s Manager Director James Sherwin said:

“Tangerine is an innovative business and we are keen to work with all innovators in our sector; TLC’s SMART-Drop™ service allows us to better predict shopper behaviour across all DTD media including bespoke solutions and we look forward to achieving incremental performance for our clients.”

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