With Boris’s road map laying out a clear pathway to the Summer, clients are now able to plan their door drop activity with more certainty.

In the last 24 hours, many of our non-essential retail clients have already asked us to refresh their door drop plans with w/c April 12^th predictably becoming a favourite week to start activity.

So, we thought it might be helpful to set out our own road map for those considering April activity.

As ever, door drop start dates are dictated by your ability to deliver bulk print supplies to nominated destinations, so if you are thinking Royal Mail D2D here are some key dates –

Distribution w/c April 12^th – bulk delivery deadline Thursday April 1^st
Distribution w/c April 19^th– bulk delivery deadline Friday April 9^th
Distribution w/c April 26^th – bulk delivery deadline Friday April 16^th.

Team distribution working to the above bulk delivery deadlines will facilitate distribution starting on April 5^th, 12^th & 19th, so if like many of our clients you use a mix of Royal Mail and teams, technically you can start even earlier in the month if and as required, or just schedule your team drops to start on the same dates as Royal Mail.

The last Royal Mail booking date for w/c April 12^th is Friday March 22nd – but we would strongly urge you to book as soon as possible to ensure the postal sectors you require are available.

The deadlines for w/c 19^th and 26^th are Friday March 29^th and Thursday April 1^st.

Now is a good time to be thinking about your door drop plan and your print resource – something we can help with as well.

And also bear in mind that bookings made after Friday March 5^th will be based upon Royal Mail D2D’s new rate card.

So, involve us now.

Take the time to discuss your needs with us. Allow time for us to create a bespoke distribution plan perhaps having interrogated any customer data you are able to share with us.

That may result in determining your primary target, which particularly as a retailer, particularly if you have multiple locations, may differ slightly from area to area.

And determine a precise fix on where your customers emanate from to influence the reach of your distribution. Again there will be differences between locations, just think urban versus rural.

We will bring our decades of experience to bear on your requirements.

Once agreed, we can implement your door drop plan.

So, all in all, is there any good reason for you not to be talking to us now?

Graham Dodd, Managing Director