Door drop planning – distance, drive time or nearest? Distance, drive time or even “nearest to” briefs, are a crucial element of door drop planning when clients are looking to support and drive traffic into their locations. Major High Street retailers are obvious major users of this type of planning, but it equally can apply … Read more
A creative review – Harvey Water Softeners Back in January I received a leaflet from Harvey Water Softeners and have been meaning to write a review ever since. I know it was January and I also know it was delivered by Royal Mail door to door, because of the simple coding shown in one corner … Read more
To version, or not to version, that is the question? I recently came across a promotional piece from one of our competitors, which featured their ability to handle door drops executed with multiple versions. It rather gave the impression that a special skill set was required, when in all honesty, it’s a pretty straightforward process. … Read more