How long is your tail? One of the most common questions we are asked is; over what period of time can I expect to receive response from my door drop? Well there is no easy answer; it will vary by business sector, depend upon the content of your leaflet and different distribution methods may influence … Read more
You’re paying how much? – October 2017 update Probably my most popular blog in recent years, but has the situation changed and if so, how? In the original blog, I set out to explain that in my opinion, you could not buy solus door drops at £40.00 per 1,000 – or even less – and … Read more
Door drop Planning Tips I’d started writing a blog about door drop planning tips and timings, when on Black Friday, a BT Infinity leaflet fluttered through my letterbox along with my mail. Nothing stunningly unusual about that, BT are quite regular door drop users. What caught my eye was the leaflet headline “Save up to … Read more
Door drop planning – distance, drive time or nearest? Distance, drive time or even “nearest to” briefs, are a crucial element of door drop planning when clients are looking to support and drive traffic into their locations. Major High Street retailers are obvious major users of this type of planning, but it equally can apply … Read more
A creative review – Harvey Water Softeners Back in January I received a leaflet from Harvey Water Softeners and have been meaning to write a review ever since. I know it was January and I also know it was delivered by Royal Mail door to door, because of the simple coding shown in one corner … Read more