THE YEAR TO DATE In the first few months of the year, our trading performance has been very encouraging and in line with the much publicised general growth in the use of door drops as part of the marketing mix. Both the number of clients who have used our services and the overall number of … Read more
TESTING? AN UNDER USED SKILL OF DOOR DROPS? A recent blog discussing the importance of factoring in door drop duration periods when planning campaigns (read here), provoked an interesting comment about testing. The comment was really about testing in direct mail – copy, response mechanisms, timescales etc – but it made me think nevertheless. On … Read more
HOW LONG WILL MY DOOR DROP TAKE TO COMPLETE? If your door drop activity is time sensitive, how do you gauge the length of time it may take to deliver your door drop items? There are only two nationwide final mile distribution options, Royal Mail door to door and teams. Royal Mail D2D has a … Read more
DOOR DROP VOLUMES SURGE IN Q4 2021 The recently released JICMail Q4 2021 mail data update, contained powerful statistics for the door drop medium. In TLC’s opinion, the chart below is quite possibly the stand out element of the entire presentation. Virtually all industry sectors have been responsible for the above average growth rate in … Read more
HOW MUCH DO YOU PAY FOR YOUR SOLUS DISTRIBUTION? The imminent April 6.6% increase in the National Living Wage to £9.50 per hour and a recent client discussion about team solus rates, re-kindled memories of one of our most read blogs: Are you paying a solus rate per thousand to your final supplier/s which facilitates … Read more