THE COMPANIES CHOOSING DOOR DROP IN 2022 We’re just at the midway point of 2022 and as we’ve seen recently with the launch of the DMA Door Drop Annual Report, door to door volumes are on the rise. So who are the clients driving this rise? As ever, door drop is a channel that serves … Read more
LET’S TALK ABOUT THE POSITIVES The DMA have recently released the annual Door Drop report, which whilst titled 2022, reflects the medium’s fortunes in 2021. The historical format has been shaken up to include valuable JICMail data, which ultimately makes the report so much more valuable. You can read the full report for yourselves here … Read more
THE YEAR TO DATE In the first few months of the year, our trading performance has been very encouraging and in line with the much publicised general growth in the use of door drops as part of the marketing mix. Both the number of clients who have used our services and the overall number of … Read more
TESTING? AN UNDER USED SKILL OF DOOR DROPS? A recent blog discussing the importance of factoring in door drop duration periods when planning campaigns (read here), provoked an interesting comment about testing. The comment was really about testing in direct mail – copy, response mechanisms, timescales etc – but it made me think nevertheless. On … Read more
HOW LONG WILL MY DOOR DROP TAKE TO COMPLETE? If your door drop activity is time sensitive, how do you gauge the length of time it may take to deliver your door drop items? There are only two nationwide final mile distribution options, Royal Mail door to door and teams. Royal Mail D2D has a … Read more