Wow! what a last 5 years! Later this year TLC will turn 25 and its been quite a journey. I’ve learned a lot about myself over that time. The need to adapt personally and professionally, particularly when the goalposts move, are skills any business owner needs to possess if they are determined to succeed. The … Read more
DMA Door Drop Marketing Industry Report Last week the DMA released the 2019 door drop volume and spend statistics and the full report is available to download here. It’s an important factor in tracking door drop marketing progress. Headline fact in relation to door drop weekly receipt is a small fall from 3.8 to 3.3 items, … Read more
Do door drops have increased appeal during Covid? Door drops should be uppermost in many advertisers minds as a result, particularly if other posts suggesting consumers are suffering from digital fatigue are to be believed. But with no stampede in sight in terms of a return to office life and possibly more stay at home … Read more
Door drop volumes – 2020 July has, for years now, seen us publish our 6 month door drop volume review. Within the review we look at market volumes, market share and business sectors based upon our own analysis. The DMA’s 2019 report is due to be published in August and my guess is that volumes … Read more
Solus charge update As the world slowly awakes from enforced hibernation, there has been a proliferation of service providers, including us, encouraging advertisers to spend precious marketing budget on in-home forms of marketing. With huge swathes of the workforce still working from home and many perhaps also holidaying at home during the summer, there is … Read more