THINKING OF SWITCHING YOUR MEDIA SPEND INTO DOOR DROPS? Let me start by declaring that some of the most successful door drop activity I have been involved in over the years, has been part of an integrated campaign. Whether that be any appropriate combination of broadcast media, digital, direct mail and/or OOH, door drops played … Read more
how creative content & copy will impact on door drop success Once your door drop leaflet has been picked up off of the doormat, how can you create instant cut through when your item is most probably found alongside others? Many years ago at a distribution research review with P & O Ferries, we discussed … Read more
EXCITING TIMES AT THE LETTERBOX CONSULTANCY A few weeks ago we announced the appointment of Chris Rothwell as our new Senior Account Director, our first ever senior external appointment. That heralded an exciting new dawn at TLC and as old as I am, enthuses me for the future. Thank you to the multitude of well … Read more
Chris Rothwell joins The Letterbox Consultancy We are delighted to announce the appointment of Chris Rothwell, as Senior Account Director at The Letterbox Consultancy, with immediate effect. Chris joins us from The Mailbird Organisation where he has been for the last 12 years, most recently as Group Sales Director. 2019 and 2020 were hugely successful … Read more
DO YOU TOLERATE POOR LEVELS OF SERVICE? Since our world started to re-open in phases, I’ve seen numerous articles and posts about supporting our High Streets and shunning online options. Each to their own of course and individuals’ personal decisions will be framed I suspect in part at least, by the content of their High … Read more