DMA Door Drop Statistics – 2021 report Unsurprisingly the DMA door drop statistics report for 2020 shows a significant drop in volume and spend in comparison to 2019. The official data shows the overall volume fell from c. 4.2 billion items in 2019 to c. 2.8 billion in 2020. That translates into a weekly letterbox … Read more
HOW DEEP IS YOUR COVERAGE? When discussions with a prospective new client feature postal sector coverage levels early on, experience leads me to suspect the client has suffered issues in the past. So yet again, our independence and impartiality allows us to advise clients of just what to expect, rather than what the client thinks … Read more
THAT WAS THE WEEK THAT WAS! If Carlsberg did successful weeks, last week would be right up there. Its difficult to recall in recent times a more satisfying period, when we engaged with so many happy clients. The real icing on the cake for us, was that the client conversations were all very different and … Read more
THINKING OF SWITCHING YOUR MEDIA SPEND INTO DOOR DROPS? Let me start by declaring that some of the most successful door drop activity I have been involved in over the years, has been part of an integrated campaign. Whether that be any appropriate combination of broadcast media, digital, direct mail and/or OOH, door drops played … Read more
how creative content & copy will impact on door drop success Once your door drop leaflet has been picked up off of the doormat, how can you create instant cut through when your item is most probably found alongside others? Many years ago at a distribution research review with P & O Ferries, we discussed … Read more