HOW DEEP IS YOUR COVERAGE? When discussions with a prospective new client feature postal sector coverage levels early on, experience leads me to suspect the client has suffered issues in the past. So yet again, our independence and impartiality allows us to advise clients of just what to expect, rather than what the client thinks … Read more
THAT WAS THE WEEK THAT WAS! If Carlsberg did successful weeks, last week would be right up there. Its difficult to recall in recent times a more satisfying period, when we engaged with so many happy clients. The real icing on the cake for us, was that the client conversations were all very different and … Read more
THINKING OF SWITCHING YOUR MEDIA SPEND INTO DOOR DROPS? Let me start by declaring that some of the most successful door drop activity I have been involved in over the years, has been part of an integrated campaign. Whether that be any appropriate combination of broadcast media, digital, direct mail and/or OOH, door drops played … Read more
how creative content & copy will impact on door drop success Once your door drop leaflet has been picked up off of the doormat, how can you create instant cut through when your item is most probably found alongside others? Many years ago at a distribution research review with P & O Ferries, we discussed … Read more
EXCITING TIMES AT THE LETTERBOX CONSULTANCY A few weeks ago we announced the appointment of Chris Rothwell as our new Senior Account Director, our first ever senior external appointment. That heralded an exciting new dawn at TLC and as old as I am, enthuses me for the future. Thank you to the multitude of well … Read more