Door drops are not all about postal sector execution Does your current door drop supplier only provide you with postal sector door drop solutions? When (assuming you are presented with a full postal sector ranking) you realise there are literally thousands of target market households (possibly tens of thousands) below the proposed cut off point, … Read more
Door drop – interaction and usage of door drop items Our second deep dive into JICMail’s 2020 Q4 results, following on from retention in households, focuses on interaction and usage of door drop items. Its important to note that JICMail is panel based research and some of the phraseology we have lifted from the data … Read more
Just how long does your door drop item linger in households? Never before has the longevity of door drops in our households been measured so efficiently and effectively. For years, the medium has claimed that door drops are commonly retained for long spells and some clients have always been able to confirm that is the … Read more
What do the JICMail Q4 results really mean to advertisers? In the past week or so, LinkedIn has been awash with JICMail orientated posts, some historical and a few relating to the new Q4 data now available. But I question what real value there is in posting individual slides, with commentary which simply highlights the … Read more
From Monday March 8th, Royal Mail door to door introduced its new rate card format, which totally overhauls how door drops have been charged for many years. Not only are there changes to the lower volume bands which partly influence the cost of your distribution activity, but for any volume less than 200,000 items charges … Read more