Chris Rothwell joins The Letterbox Consultancy We are delighted to announce the appointment of Chris Rothwell, as Senior Account Director at The Letterbox Consultancy, with immediate effect. Chris joins us from The Mailbird Organisation where he has been for the last 12 years, most recently as Group Sales Director. 2019 and 2020 were hugely successful … Read more
DO YOU TOLERATE POOR LEVELS OF SERVICE? Since our world started to re-open in phases, I’ve seen numerous articles and posts about supporting our High Streets and shunning online options. Each to their own of course and individuals’ personal decisions will be framed I suspect in part at least, by the content of their High … Read more
Royal Mail Door to Door – Updates to Service Over a year since Covid struck and affected the whole of the UK, now is a good time to review the situation with Royal Mail door to door, as a key part of door drop offering across the UK. Here are some things that have changed … Read more
Door drops are not all about postal sector execution Does your current door drop supplier only provide you with postal sector door drop solutions? When (assuming you are presented with a full postal sector ranking) you realise there are literally thousands of target market households (possibly tens of thousands) below the proposed cut off point, … Read more
Door drop – interaction and usage of door drop items Our second deep dive into JICMail’s 2020 Q4 results, following on from retention in households, focuses on interaction and usage of door drop items. Its important to note that JICMail is panel based research and some of the phraseology we have lifted from the data … Read more